AI in Commerce – Transforming the Consumer Experience
AI in Commerce – Transforming the Consumer Experience Artificial Intelligence (AI) is transforming modern commerce by improving customer experiences and helping businesses make smarter decisions. AI enables personalized shopping, automates customer support, predicts future demand, and optimizes inventory management. Introduction AI in commerce refers to the use of intelligent computer systems to automate business processes, understand customer behavior, and improve decision-making. Popular e-commerce platforms like Amazon and Flipkart use AI to recommend products, answer customer queries, and forecast market demand. Recommendation Engines Recommendation engines suggest products based on customer interests. Collaborative Filtering This technique recommends products based on the purchasing behavior of similar users. Content-Based Filtering This method recommends products that are similar to those a customer has already liked or purchased. Chatbots and Virtual Assistants ...